Aralem

Career

← The desk

From customer needs to product decisions.

I’m an Account Executive for Greater China at Remerge, working with app and game publishers on retargeting and incremental growth. My day-to-day work includes developing accounts, managing key relationships and connecting publishers’ growth goals with what the product can do.

I started in F&B supply, then moved through digital assets, data services and ad intelligence. The products and buying decisions differed in each industry. What customers need to solve, and how they decide whether an investment is worthwhile, are questions I keep coming back to.

I don’t come from an engineering background. Building my own apps and games with AI has given me a more direct role in deciding what to build, how it should feel and which features matter. Arslan and the other projects here are the results of those experiments, each shown at its current stage.

Now

Remerge

Account Executive, Greater China

Nov 2023 — Present

  • Work with global app and game publishers on app retargeting and incremental growth, with a focus on Greater China.
  • Develop and retain key-account relationships, connecting publisher needs with the wider mobile advertising ecosystem.

An independent mobile advertising company focused on app retargeting, user acquisition and measuring incremental growth.

Company website ↗

Before

SocialPetaKey Account Sales Manager · Management TraineeOct 2022 — Oct 2023
  • Use consultative sales to identify customer needs and growth opportunities across mobile apps, games and digital businesses.
  • Support key customers, develop relationships and improve the customer process.
  • Review sales performance, maintain the sales funnel and follow up on opportunities.

An advertising intelligence platform for exploring ad creatives, competitors and market trends across the mobile app and gaming ecosystem.

Consultative salesKey accountsRenewals & upselling

About the company ↗
SocialPetaSenior Account ManagerMar 2021 — Feb 2023
  • Help publishers explore market and competitor intelligence through a consultative sales approach.
  • Grow product adoption, renewals and upselling within the managed account base.

An advertising intelligence platform for exploring ad creatives, competitors and market trends across the mobile app and gaming ecosystem.

Consultative salesKey accountsRenewals & upselling

About the company ↗
BigOne LabAccount ManagerSep 2020 — Feb 2021
  • Manage sales data and supporting materials for the commercial team.
  • Work with IT on CRM and technical tools, including Salesforce.
  • Combine internal data with market and competitor research to support sales strategy.

A market research and information services company using alternative data to inform decisions by institutional investors and corporate teams.

Alternative dataSales operationsSalesforce

Company website ↗
QuestMobileBusiness Development ManagerJan 2020 — Sep 2020
  • Build target-account lists, identify qualified opportunities and coordinate with sales managers.
  • Research account structures, decision-makers and technology context.
  • Engage executives in discussions about business needs and maintain the opportunity pipeline.

A business intelligence company researching China’s mobile internet, including apps, audiences and mini programs.

Business developmentMarket intelligenceAccount research

About the company ↗
OKExGlobal Project DevelopmentJul 2019 — Nov 2019
  • Collaborate with digital marketing, listing and product teams to follow potential projects.
  • Contribute to online promotion, advertising and event planning.
  • Work across overseas operations, user acquisition and retention in the blockchain ecosystem.

A digital asset exchange. The role spanned project development and the marketing and operations around a global trading platform.

Project developmentDigital marketingOverseas operations

Company on LinkedIn ↗
FB SolutionKey Account SupervisorMar 2018 — Jul 2019
  • Develop customer-specific account plans covering product range, merchandising, promotions and pricing.
  • Build key-account growth strategies and long-term customer relationships.
  • Resolve customer concerns and maintain trust through day-to-day account support.

An importer and distributor of bakery and pastry products for professional kitchens, chefs and restaurant operators across Greater China.

Key-account planningNegotiationCustomer relationships

Company website ↗
FB SolutionSales ExecutiveJul 2017 — Mar 2018
  • Work toward sales targets and conduct market research.

An importer and distributor of bakery and pastry products for professional kitchens, chefs and restaurant operators across Greater China.

Key-account planningNegotiationCustomer relationships

Company website ↗

Education

University of Tennessee, Knoxville

Exchange program · March 2017

Records

Records as listed on my profile; I haven't re-checked each one with its issuer. Course links open courses, not certificates.

Honors

  • Best Key Account 2017 · FB Solution · March 2018
  • Third place, Henan college final · 21st Century Cup English Speaking Competition · September 2015