Notes from the desk, and from the day job. Mostly questions.https://aralem.dev/enhttps://aralem.dev/journal/chinajoy-2025/https://aralem.dev/journal/chinajoy-2025/Beyond bringing people back: how much of a conversion did advertising actually create?https://aralem.dev/journal/connecting-tools-deliberately/https://aralem.dev/journal/connecting-tools-deliberately/More tools add capability. Understanding that capability, and deciding who can use it, are design problems too.https://aralem.dev/journal/memory-that-can-be-corrected/https://aralem.dev/journal/memory-that-can-be-corrected/Long-term memory needs a way to recover when information expires or an interpretation was wrong from the start.https://aralem.dev/journal/what-building-arslan-changed/https://aralem.dev/journal/what-building-arslan-changed/Building Arslan changed how I think about context, reliability and the direction I give AI.